Every student brings more than just a backpack to campus. They bring a story, a culture, a voice, a set of experiences that shape how they see the world—and how they hope the world sees them.
One of the guiding ideas behind the Emerging Framework for Student Life and Success is being identity-conscious. That simply means paying attention to the diverse intersectional identities students carry and making sure those identities are reflected, welcomed, and valued in the student experience.
It’s not about adding new checklists or overhauling everything we do. It’s about asking a few thoughtful questions along the way:
- Do students see themselves in this space?
- Are we designing with students, or just for them?
- Does this feel welcoming to everyone, or just to some?
- Who is not engaging and wonder why?
A helpful principle that’s shaped our thinking is: “Nothing about me—without me.” In other words, when we’re creating programs, events, or supports for a particular group of students, we make sure they’re part of the process from the start. It sounds simple, but it makes a big difference.
A Small Story with a Big Impact: The Black Student Success Centre (BSSC)
A great example of this in action was the creation of the Black Student Success Centre (BSSC) at Brock University and this stellar work pre-dates my arrival at Brock. When Brad Clarke (Associate Vice-President, Students) asked Black students what would help them thrive on campus, their answers were clear: space to feel understood, to build community, and to celebrate identity.
Instead of guessing what that might look like, Brad partnered with students, staff and faculty to co-create something meaningful. The BSSC has become more than a space, it’s a community. It offers mentorship, academic support, cultural events, and a sense of belonging that’s rooted in identity. The centre reflects what happens when students are invited to lead, share, and shape the process.
And, it didn’t get there by accident, the BSSC got there by listening.
Small Shifts = Big Impact
At the end of the day, being identity-conscious is about being thoughtful. It’s about creating a campus experience where students don’t just fit in—they feel seen. And when students feel seen, they’re more likely to show up, speak up, and grow.
The goal of being identity-conscious is to be intentional. Small shifts in how we plan, communicate, and connect can go a long way.
Let’s keep learning, listening, and creating spaces that reflect the full range of who our students are, and who they’re becoming.
Want to explore more ideas from the Framework or connect with others doing this work?
I’d love to hear from you. Let’s build better, together.



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